About Us

Who We Are

I Care and Clean provides professional cleaning services in Cardiff, Barry, Newport, Penarth, Dinas Powys and Caerphilly, delivering high‑quality, reliable and detail‑focused solutions for homes and businesses across Wales. As a company operating exclusively in Wales, we are committed to offering consistent, tailored cleaning services designed to meet the needs of every client.

We believe every space deserves to be treated with dignity, respect and genuine attention. Our purpose is simple: to leave every environment safe, fresh, harmonious and truly welcoming. This belief guides the way we work and shapes the relationships we build with the communities we serve.

Our mission is clear and deeply people‑centred: to deliver exceptional cleaning services while always valuing the individuals behind every space — our clients and our team. We believe that great cleaning begins with professionalism, respect and authentic care. Every task we undertake is carried out with dedication, precision and a genuine desire to improve the well‑being of those who use the spaces we maintain.

We aim to be a trusted presence in the local community, building long‑lasting relationships and contributing positively to the daily lives of the people in Cardiff, Barry, Newport, Penarth, Dinas Powys and Caerphilly. Our commitment to excellence is reflected in every detail of our work.

Our values define how we operate and represent the essence of our brand:

  • Quality — we always deliver our best
  • Reliability — we honour schedules and commitments
  • Respect — we treat people and spaces with care
  • People‑First Approach — clients and team come first
  • Professionalism — we act with seriousness, integrity and dedication

Clients choose I Care and Clean because we combine technical expertise with a human approach. We work with consistency, ethics and a strong focus on customer satisfaction. Our goal is simple: to exceed expectations every single day.

Our team is composed of trained, insured and highly dedicated professionals committed to achieving outstanding results. We invest in continuous training, well‑being and development because we believe that a supported and valued team delivers better service.

Many of our professionals live in Barry, Cardiff, Newport, Penarth, Dinas Powys and Caerphilly, strengthening our connection to the local community and ensuring a service that is close, human and trustworthy. This proximity allows us to respond quickly, adapt to specific needs and maintain a strong presence across South Wales.

Our name expresses exactly who we are and what we believe in:

I care. I clean. We care for people and clean with purpose. Every client matters. Every job matters. Every detail matters.

This philosophy guides everything we do and sets us apart in the industry. It reflects our commitment to combining care with professionalism, ensuring that every space receives the attention it deserves.

The symbol of I Care and Clean is a butterfly — an icon of delicacy, sensitivity and transformation. Designed from a single flowing graphic element, it represents:

  • Care
  • Lightness
  • Flexibility
  • Adaptability

The body of the butterfly forms the “i” of the brand, reinforcing the human connection between identity and purpose: I care. I clean.

The burgundy and blue colours symbolise care for people and the purity of cleanliness. Its fluid movement reflects the continuous cycle of caring, transforming and restoring harmony.

Since 2010, this butterfly has communicated who we are and how we work: with respect, with detail and with the ability to transform every environment with dedication and purpose.